The exchange of ideas and talking between and across cultural and geographic borders is one of the most important aspects of a society. Without exchange and specialization we would regress in our technological advancement. The reason that a person can specialize is because all the other needs that he has are produced by and taken care of by someone else. He merely gives something in exchange for an artifact. Similarly someone else will benefit from his speciality and give to him in exchange for what he produces. It links to the concept of synergy in that parts come together and create a greater whole than the sum of those parts.
None of this can take part without a link between parts. Therefore communication needs a perspective on specialization and ask how it can increase exchange. Applying this on different fields and parts of society, from personal communication & relationships to business & economics, would surface those bridging elements.
Being able to bridge of course has to do with proximity and that is exactly what the telephone, airplanes and the internet has shrunk. We communicate across distances and overcome what before separated us.
Not anything that relays information can be a link and bridge a gap, because of inefficiencies in that element. For example, not everyone has a bridge personality. So even though others might be able to communicate well, a person who has a bridge personality actually overcomes obstacles and is able to nurture collaboration and exchange.
To correctly frame a problem for solving communication we need to see, not merely the creation of bridges for information, but successful synergy and specialization as the end goals. And then the question becomes: What is it, besides the link between parts, that enables specialization and adds value?
Inspiration for this post:
- Matt Ridley: When Ideas Have Sex
http://www.ted.com/talks/matt_ridley_when_ideas_have_sex.html - Bridge Personality
http://designmind.frogdesign.com/articles/and-now-the-good-news/the-bridge-personality.html
