Removing noise in front of the sales conversation while adding value from national sales vision to every glass raised. A true story set in the world of consumer packaged goods.
I got to lead a team of UX and Visual Designers in execution of a desire to support the sales representatives of Constellation Brands, in selling beer.
These passionate people, with a true sense of their sales craft, were stuck with a tedious and sometimes manual process of collecting and reviewing data on their clients before being able to make a sale.
We set out to create an experience that brought together information from many different apps into one for the purpose of highlighting what the true sales opportunities were. This meant reviewing mounds of data and making sure that the most pertinent pieces of content were shown at the right time and place.
The user's asked us for excel, the client's technology wasn't ready and deadline was set for 1/4 of the time needed. We went onward either way and the team delivered.
Associate Creative Director