Design an online presence for Transamerica to position them as thought leaders with a strong point of view on health and wealth.
MY ROLE — Associate Creative Director designing the vision of one experience for purpose of selling all initiatives.
OUTCOME — We envisioned a delivery mechanism for this thought leadership to include a site for content distribution and aggregation that would highlight Transamerica's point of view on health and wealth via four core pillars: Longevity, Impact, Balance and Safety. This experience tied into their current campaign as well as other initiatives running in parallel. The impact of our work helped sell the entire suite of initiatives by showing how they related. Unfortunately our piece was put on hold.
CONTEXT — Transamerica kept losing more and more clients because a majority of their revenue came from their oldest population. We were asked to help position them as thought leaders especially towards the younger generation of customers, those below 55 years.
WHAT I DID — I drove the foundational design execution, a content strategy framework, performed an in-depth competitive analysis, lead concept development sessions and also helped create the final presentation deck.
VIDEO PASSWORD — “iwanttosee"