Transamerica kept losing more and more clients because a majority of their revenue came from their oldest population. We were asked to help position them as thought leaders by providing a delivery mechanism for a new strong point of view on finances with a focus on health and wealth.
The wealth of knowledge they have wasn't being properly curated and shared. With a strong following on social media channels there was a clear opportunity to lead their followers to a channel of their with great content for building better habits.
Associate Creative Director