Help lay a foundation for redesigning USC Libraries site that puts research and scholarship at the forefront while positioning the library for the future.
MY ROLE — Sr. UX Designer working primarily with one other UX designer and a team of client stakeholders.
OUTCOME — We designed and developed a fully responsive website that supported the goals and behaviors from the laggard student to the PHD specialist researcher with her own library. We got to work unusually close to our clients in workshops, research, writing briefs, deciding on a final design direction and ultimately executing against that for USC Libraries to launch a new responsive site.
CONTEXT — USC Libraries is part of a well-renowned institution that conducts cutting edge research including a Nobel prize winner in bio chemistry. They needed a platform that was design from the perspective of supporting students diverse academic needs and skills. The application used for searching was Summon by Serial Solutions and we envisioned an experience for searching that wasn’t only implemented on the main page but also in this 3rd party search tool.
WHAT I DID — Planned, conducted and analyzed all the user research to ultimately create 7 distinct personas. I then created two creative briefs based on the themes of behaviors from our user research. These resulted in different design directions that conceptually allowed us to explore different solutions for the same pages. After this process concluded I got to work on the finalized design for development.