Zebra is a B2B company that sells printers, QR code scanners, RFID chips, routers, and the like. They were going through a rebrand and quickly needed a partner to consolidate two seperate product hierarchies into something that made sense and introduce that in a redesign of their ".com". We provided a strong brand-reveal experience that would surfaced products in a way that made sense to their clients while also recommending future steps to be taken in order to address their clients biggest issues on their path to conversion.
I lead the creation of experiences around their key brand touch-points on the site such as the homepage, product pages, business solution pages and more. I often had to ensure that our execution in those areas got out of the tactical and into an experience that aligned with their new brand.